Over the past couple of years, the pandemic has proven difficult for several industries and many small businesses. However, one industry particularly hard hit was the beauty industry. That said, there’s never been a better time than now for owners of hair and beauty salons to have exceptionally designed websites. In order to compete in the crowded marketplace, hair salon websites should be user-friendly, mobile responsive, and search-engine-optimized to deliver users the best possible experience and communicate your brand to potential clientele. In this article, we will discuss the best web development techniques for your hair salon websites.
Quite often, a salon website is the first point of contact potential clients have with a beauty salon in their area. Having a well-designed website is so important for small businesses in our increasingly digital age. A salon website should have consistent branding which makes a much more impactful impression on consumers, not to mention, engages your target audience.
Hair Salon Web Design
Despite the fact that you likely have a brick-and-mortar salon, in our increasingly digital age, having a well-designed website is crucial for the overall success of your hair salon. Consequently, excellent hair salon web design is paramount for your business to thrive in the exceedingly competitive hair and beauty marketplace.
Salon Website Ideas
Although it may seem a daunting prospect to think about the best web development techniques, below are some salon website ideas to provide inspiration.
The Kosa WordPress Theme was specifically designed for businesses operating in the beauty and hair industry. It is a responsive design with clean code offering six homepages and three demos to choose from with a simple Drag & Drop page builder. In addition, Kosa is supported by Woo Commerce.
The Hair Salon Theme offers a fully responsive layout, provides exceptional customer support, and over 30 customizable pages. In addition, you can enjoy the convenience of the one-click demo installer.
The Coiffeur WordPress theme is geared towards not only hair salons and barbers but also beauty treatment centers and day spas. This theme has six homepages to choose from and over 20+ page templates.
Insightful Advice From Design Experts
ADA Compliance is Essential For Any Website
“Currently, only 18% of published websites are ADA compliant. Almost every time I bring this subject up people respond is that real? It’s as real as it gets. If a person living with a disability goes to your site and is unable to access the attorney’s site, they can be reported as non-compliant. Fines for being non-compliant start at $75K and go up from there. These fines are backed up by the USDOJ (yes the United States Department of Justice) and they take these issues very very seriously. And it is almost indefensible. How would a lawyer look stating he/she was unaware of the ADA compliance issues and even worse would you really want to sue a person living with a disability?
Most web developers do not even know about ADA website accessibility, sad but true. If your web developer doesn’t know about the ADA website accessibility act, they certainly cannot make your website ADA compliant. Here is a cold hard fact – there is no single line of code, plugin, or website template that will make your site ADA compliant. It takes hard coding on each and every page. Here is some good news. The IRS will compensate you handsomely to make your website ADA compliant and they will allow tax credits each and every year you have expenditures to maintain your ADA compliance.
Here is how that works. The IRS will give you a 50% tax credit after the first $500.00 you spend up to $10,000.00. Ok to be transparent here, is the math 10000 – 500 =9500. 50% of 9500 is 4750. So, if your company spends 10,000.00 on ADA compliance for any given year you can expect a $4750.00 tax credit.
Just because you are not a large corporation like the Home Depot, Dominos, Bed Bath and Beyond and even Hooters does not exempt you from an ADA Compliance lawsuit. Your website is considered an extension of your business and you could be sued for not providing reasonable accommodations for people with disabilities. The entertainer Beyonce was sued for not being ADA Compliant.”
John Quackenbush, Owner/CEO, Phoenix SEO Dominetics
5 Essential Features to Include in Your Website
“There are only 5 essential features every website needs:
1) Business contact information
2) Ability to generate leads
3) Analytics and performance tracking
4) Communication or messaging capability
5) Revenue generation (only if you’re selling online)
Anything more than these will only hurt your site. Focus on the foundation and you’ll find that you’ll achieve bigger success.”
Jon a.k.a The Marketing Introvert
Beauty Salon Websites
When your beauty salon websites are fully responsive, user-friendly, and search engine optimized you are ensuring the future success of your business. Gain further inspiration by taking a look at what makes a unique, clean, and engaging website. Some of the most important features to keep in mind for your hair salon websites include relevant content and online payment capabilities.
Sarah Bauder is a senior content specialist at IronMonk Solutions. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.