In today’s marketplace, having a stellar logo acts as your first point of contact with your business. Your logo is your business’s (and your brand’s) distinguishing identity and the ethos of a brand.  Simply think of any popular brand, regardless of the industry: Nike, Starbucks, Mercedes, Apple. The mere mention of any of these companies […]

Since 1912, the Better Business Bureau (BBB) has been a nonprofit organization with the self-described vision of “an ethical marketplace where buyers and sellers trust each other”. For over a century, the now iconic BBB A+ rating torch logo signified to consumers that a business or charity had been thoroughly reviewed and vetted by the […]

In today’s increasingly digital marketplace, companies must adopt effective marketing strategies. An excellent way to not only strategically boost brand awareness, but also drive consumer traffic and increase revenue, is by utilizing affiliate marketing. In 2022, in the United States alone, an estimated $8.2 billion US will be spent on affiliate marketing. In this article, […]

In 2022, 50% of all American households actively listen to podcasts. In addition, 37% of Americans listened to a podcast in the last month. With these sorts of statistics, suffice to say that podcasts are incredibly popular.  The sheer volume of podcasts covers virtually every conceivable topic imaginable. Likewise, creating and launching a podcast is […]

What’s the low-hanging fruit in law firm marketing? What steps can your firm take right now to reach more potential clients? While marketing strategy is a near infinite conversation, law firm marketing strategies don’t have to be complicated. There are a few simple steps you can take to increase your firm’s exposure fast. Only last […]

Over the past couple of years, the pandemic has proven difficult for several industries and many small businesses. However, one industry particularly hard hit was the beauty industry. That said, there’s never been a better time than now for owners of hair and beauty salons to have exceptionally designed websites. In order to compete in […]

The novel coronavirus has changed virtually all aspects of our lives in one way or another. One of the most important changes is in how we connect and communicate with other people. In a socially-distanced world, social media has become a lifeline for maintaining human connection. As more users turn to Facebook, Instagram, and Twitter […]

For many of us, most of our shopping isn’t impulsive or done on a whim. Whether it’s a watch, car, laptop, or even a new pair of shoes, if you’re anything like me, you’ve got to do your research and weigh your options before deciding on what to buy. In product marketing, we call this […]

Regardless of the industry, you must utilize effective package design for your brand and product to succeed. Likewise, to attract customers to your brand and product, companies must also be mindful of things like website design and reputation management. In this article, design experts discuss 12 tips for excellent package design. To Create Beautiful Packaging, […]

For a dental clinic to be successful, it is crucial to have a positive online presence and professional web design services in place. Given how competitive the industry has become, dental professionals would be well served to consider essential things like dentist and dental clinic website design to attract new patients and maximize growth potential. […]