Professional branding is one of the most important elements in a financial advisor’s success. After all, trust is everything in wealth management. If your branding doesn’t appear trustworthy, chances are you won’t be able to capture a prospect’s interest and, ultimately, you’ll lose their business.
The good news is that your branding materials—the most important of which is your logo—are a relatively easy fix. Whereas your professional certifications and licenses might have taken you years to obtain, a good logo and brand image can be developed over the course of a few days. This is especially true if you know what to look for in a good financial advisor logo.
If you’re looking to create your own professional financial advisor logo, look no further. Below, we’ve put together a list of some of our favorite creations that we’ve found on the market which you can use as inspiration for your own logo design.
Our Top 6 Financial Advisor Logos for Winning Client Trust
Your logo is one of the most critical investments you will make in your career. That’s why it’s so important that you think carefully about how you want your logo designed. To draw inspiration from other well-designed logos in the industry, check out some of our favorite financial advisor logo designs below.
One of the great things about designing a logo for a wealth management firm is that it doesn’t have to be fancy. Rather, it should be clear, friendly, and have a generally serious and professional aura—after all, they’re entrusted with strangers’ life savings. This is exactly what Flores does so well. It keeps things simple, while also appearing austere and respectable.
The usage of a thin, skinny font gives off the impression of sophistication and elegance. If you’re catering to higher-income clients, choosing a capitalized, thin font like Flores’ might be a good idea. Plus, the use of a dark font color helps add to the serious character of the company’s logo, which should be emulated by other financial advisors who want to exude professionalism.
These days, emblem-style logos are becoming less and less common. However, in our books, that’s all the more reason why financial advisors should try them. This way, you will be more recognizable as there will be fewer competing firms with similar logos.
Magnus Financial Group does an excellent job of using an emblem logo well. They vary colors and shades in the frame of the emblem, and change up the font size in the centered text portion of the logo. Together, these elements combine to form a clear, varied, and powerful logo that’s contained within a shield, which symbolizes protection (i.e., protection of one’s wealth).
Snowden Lane Partners is a wealth management advisory with a logo that, at first, seems better matched for a law firm. But it’s exactly that uniqueness that makes it an ingenious design for a financial advisory. Framed within a yellow square, their otherwise bold and serious logo has a playful side to it that might make the firm a bit more palatable to everyday investors intimidated by large corporate advisories.
Ultimately, Snowden Lane Partners did a wonderful job using the color yellow to change the mood and feel of their brand. By utilizing a soft and welcoming color, they not only separate themselves from their competition but also signal that their doors are open to anyone.
Cerity Partners’ logo proves that you can create a visually stunning logo without the use of colors or fancy fonts. Instead, all it takes is some creative line work to generate a memorable logo that exudes confidence, intelligence, and dexterity. Using only one plain font and an abstract 2D design, Cerity was able to pull off a Wall Street-worthy logo.
Remember that you’re not trying to split an atom or reinvent the wheel. When designing a logo, we’re often simply trying to convey a simple message using a design that is clear and recognizable to your client base. That’s exactly what Cerity Partners managed to do with this ultra-simple logo design.
Although Schupak Financial Advisors may appear to have a slightly dated logo by some standards, we contend that it makes good use of a timeless design trope. Schupak uses a purple color gradient to create an abstract design that appears to resemble a galaxy, or some other celestial object.
The galaxy-like appearance of Schupak’s logo is brilliantly composed, because it implies an “unlimited” or infinite potential associated with the brand. In other words, it conveys that there are infinite possibilities available to the advisory’s clients.
Perhaps the best financial advisor logo we’ve seen is from Seasons of Advice, a New York-based wealth management firm. Not only does their company name come across as fresh and unique amid a market saturated with the words “Partners” or “Advisors”, but it also makes use of far more colors than your typical advisory firm.
Seasons of advice manages to keep a playful, unpretentious image while maintaining a high degree of professionalism. Simply by not shying away from vivid colors and italicized fonts, Season of Advice succeeded in creating a wholly unique and captivating logo design.
A Professional Logo Design: An Investment That Pays Dividends
As a financial advisor, your success depends on your ability to win your customer’s trust. However, a poorly designed logo is one of the major red flags that can cause you to lose someone’s trust at first sight. That’s why it’s crucial that you don’t rush your logo design, or use a generic, boilerplate logo maker service.
To exude true professionalism, you need to invest in expert designers. This way, you can rest assured that your logo and brand will be original, authentic, and trustworthy.
For a free quote, contact our team of financial advisor website designers today. With years of experience creating financial advisor logos and wealth management firm designs, we have all the tools to build the brand you need to succeed.