In the United States alone, according to research, an astounding 281.5 million Americans accessed the internet via a mobile device in 2022. That number is projected to significantly increase by the end of the decade.  With the extensive adoption and usage of smartphones, utilizing mobile marketing is wholly imperative for the success of a company […]

We’re often asked, “On which social network should you share content most frequently?” This is a worthy question, given that 72% of the American public used some form of social media in Q2 2019.  Therefore, if you’re a small business owner, it’s crucial that you take your social media presence seriously. Failing to do so […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]