In the United States alone, according to research, an astounding 281.5 million Americans accessed the internet via a mobile device in 2022. That number is projected to significantly increase by the end of the decade.
With the extensive adoption and usage of smartphones, utilizing mobile marketing is wholly imperative for the success of a company regardless of the industry. In this article, we discuss why mobile marketing services are crucial for your business.
What is Mobile Marketing?
Mobile marketing is online advertising campaigns that specifically target an audience via smartphones and other mobile devices. Factoring the sheer number of mobile users in today’s digital marketplace, mobile marketing provides numerous benefits to any business, no matter the industry.
By utilizing mobile technology that factors elements like location, mobile browsing, and interests, mobile campaigns and content can be created that target a very specific user – the mobile user.
How Does Mobile Marketing Work?
Mobile marketing is a marketing technique that creates mobile ad solutions utilizing mobile technology. This means numerous forms of advertising and promotions can be created, then sent through different types of campaigns.
These include Short Message Service (SMS) campaigns using text messaging, multimedia content via Multimedia Messaging Service (MMS), and push notifications through a mobile app.
Short Message Service (SMS) Campaigns
In this digital age of ours, people are inundated with all manner of notifications from social channels and email. Hence, the reason why so many choose to turn their notifications settings off. Short Message Service (SMS) campaigns are a cost-effective way of delivering relevant content or offers to a specific target audience via text message.
SMS campaigns are extremely beneficial to businesses for providing customers with sales promotions, appointment reminders, customer feedback, or new product information amongst other things.
Multimedia Messaging Service (MMS) Campaigns
Akin to SMS campaigns, Multimedia Messaging Service (MMS) campaigns are another marketing technique that enables businesses to reach a specific target audience on their mobile devices. However, with MMS campaigns businesses are able to send texts that include multimedia content like images, videos, GIFs, or QR codes.
Research has shown that roughly 55% of smartphone users have enabled push notifications, and 70% believe they are useful. Push notifications are messages sent by a website or app to a user even when the app is not in use. They have been in existence for well over a decade now, and are a powerful mobile marketing tool for any business.
There are two types of push notifications: mobile push notifications and web push notifications. With regards to the latter, web push notifications can be sent across all devices from a smartphone to a desktop.
What are Mobile Marketing Services?
Mobile marketing services enable your business to target a precise audience, specifically consumers on their mobile devices. Consequently, by factoring in components like location, interests, consumer data, and mobile browsing you can tailor ads, content, and promotions.
Effective mobile marketing services should include elements like mobile responsive design that provides ads and websites that are search engine optimized and mobile-friendly. In addition, advanced geo-targeting techniques should be used to precisely target consumers.
Furthermore, various types of mobile ads and campaigns (both SMS campaigns and MMS campaigns) should be implemented in your overall mobile marketing strategy.
Why are Mobile Marketing Services Important?
The ubiquitous use of smartphones and other mobile devices is the primary reason why mobile marketing services are important for any business. Based on research, approximately 55% of worldwide total web traffic on the internet comes from mobile devices. In addition, studies have shown that around the globe on average people spend 4.8 hours a day on their smartphones.
As more people rely on their mobile devices for their consumer needs, mobile marketing services provide tools that enable your business to succeed much faster. By reaching a completely new target audience of smartphone users, you elevate your business above the competition.
Benefits of a Great Mobile Marketing Solution
In our information age, utilizing effective mobile marketing services is of paramount importance to any business, no matter the industry. Mobile marketing services come with a myriad of benefits.
Access to a vast consumer segment.
Mobile marketing is ideal for ad personalization to more accurately target potential consumers.
Mobile marketing enables you to integrate different types of advertising as part of your overall marketing strategy.
Mobile marketing messages have excellent viral potential given the simplicity by which people share content, therefore reaching an exponential amount of new consumers.
In today’s digital information age, people are tethered to their mobile devices to an ever greater degree. Mobile marketing offers a cost-effective method of capitalizing on the fact that people spend so much time on their mobile devices.
In 2022, global mobile advertising spending reached a record $327.1 billion and is projected to be $399.6 billion by 2024. It’s no secret, then, why so many leading companies are all-in on mobile marketing. If you want to count yourself among them, consider our top-ranked mobile marketing services today. Our team of dedicated marketing professionals can handle your marketing strategy from start to finish, at competitive prices.
Sarah Bauder is a senior content specialist at IronMonk Solutions. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.