Catching the eyes of
patrons walking into your restaurant keeps them engaged and focused on having a
great time. People don’t just go to a restaurant to eat. They go there to
socialize. They go there for someone else to do the dishes. They go to try
something they’ve never tried before. They go for the mood and the ambiance. A
unique restaurant menu design adds to the ambiance. It also tells new diners
what your restaurant is all about.
Getting people to
choose your restaurant over other dining options means standing out from the
rest. Given choosing something from the menu is the precursor to enjoying a
delicious meal, a great design can go a long way.
At IronMonk, we’ve
searched far and wide for the
best designs. They don’t just look cool. They serve a purpose. To get
people ordering food and inspire them to have a great time.
Restaurant Menu Design Considerations
Design, style, look
and feel can go a long way to making a menu look awesome, but you still have to
have a method to the madness. A great menu guides the customer to the right
meal choice for them with the following considerations in mind:
the customer’s desires: What is it that triggers your ideal visitor to sit down
and dine at your restaurant?
geography: How far is your target customer willing to drive just to show up and
enjoy a meal? Are you going for an upscale dining vibe that people drive far
and wide to experience? Or are you a chain restaurant with several locations in
target demographic: how old is your ideal customer? What is their occupation?
How much money do they make? What do they like and dislike? Basically, who is
your ideal customer?
networking: this is in just about social media. You need to understand who your
target audience is associates with socially both online and off-line. Also,
what are their behaviours like? How do they spend their time? What do they like
to use photos sparingly and make them beautiful.
menu items in boxes to highlight them.
With these marketing and design tips in mind, let’s look at the menus, shall we?
1. The Modern Food Menu
This modern look does both photo and design really well. Look at the wonderful meal displayed as the centerpiece on the front cover of the menu. The typeface and graphics on the inside add a nice touch and the white font on a black background makes everything easy to read.
2. The Comfy Food Brunch Menu
No dollar signs on this menu. It has great contrasting colours, particularly the red on white. The style is obviously laid back. This one makes for a great brunch or bar menu. The names of the food items are simple and direct. Definitely preaches more of a homestyle vibe to cuisine.
3. Food Unfolded
This menu is great for a bar that offers a limited selection of appetizers, drinks and deserts. The red, black and white color scheme fits the design perfectly and the fact that the menu folds and unfolds makes it easy to take a look at push it to the side when you’re done with it. The fold out concept is unique and it just works!
4. The Cafe Vibe
This cafe style menu is simple and highlights all of the different food and beverage options well. The images work because they blend in with the colors of the menu. Not typical for most menus, but whoever the graphic designer was on this project did a good job.
5. The Fast Food Menu
Alright, so this menu breaks the dollar sign rule, but fast food joints can do that, if only for the simple fact that fast food is always cheap. Part of the reason it’s called fast food. This one follows a chalkboard-like theme and the graphics look like memes. Definitely up to date with the times.
6. The Top Down View Menu
Everyone is subconsciously familiar with a top down view of their food. It’s the view professional and celebrity chefs show off on all of those cooking shows that make your mouthwater. This menu does a great job of using images in an absolutely perfect way. The font used is very much Japanese inspired. The descriptions are simple, yet enticing.
7. The Drink and Dessert Menu
This menu shows off a very colorful, fun loving and tropical vibe. Exactly the way you want to feel when enjoying a mojito or margarita. The bold typeface makes the menu items clear, the pictures show off the colors without being invasive. This one also makes space for promoting something everyone loves. Happy Hour!
8. Food Coming to Life
If a picture tells a thousand words, this menu tells a complete story. Just one look at this menu and you know exactly what this restaurant is about. The descriptions are short, and they’re not even written in English, but you can let your eyes tell your stomach what you want to eat.
9. The Bar and Bistro Menu
This menu really keeps it simple. Definitely a great design for a bar or pub. No pictures, simple descriptions, clear text that stands out and a classic cardboard-like background.
10. Cardboard Re-Imagined
11. Cool Headings
Clear headings, calls to action, simple yellow highlights and great descriptions. Patrons know exactly what they’re getting here. No need for any pictures here. This menu is straight to the point.
12. Picturesque Menu
This menu does an incredible job of incorporating photos while separating the descriptions and still sticking to a definitive color scheme. The way the edges of each photo are highlighted by the edges of the graphics is just awesome.
13 Black and White Done Right
Here’s another menu that takes advantage of simplicity. Again, the headings break everything down nicely and they’re easy to read. The lines clearly highlight every section of the menu and the descriptions are right to the point.
14. Everything in One Menu
This one has it all. A graphic in the top corner. Simple font. Nice pictures and everything fits on one page. The arrows draw the eyes of hungry people ready to eat. A cool design that keeps things fun.
15. A Burger’s Delight Menu
This design keeps all the pricing simple but offers a great black & white, and color-filled version. Different kinds of text make the design playful and light, but everything is clearly legible. This menu is simplicity and detail all in one.
Enticing Restaurant Designs Equal Profits
A lot of people fantasize about owning a restaurant someday, but at the end of the day, it takes more than daydreaming to make it happen. Hiring a good graphic designer, having a solid search engine optimization and social media strategy and ultimately knowing your customer well can all help make the difference.