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Category: PPC and Online Advertising

  • Should You Trust Google Ads Recommendations?

    If you’ve launched a Google Ad campaign before, you’re probably wondering whether or not you should apply all those recommendations that the platform provides you in order to improve your overall score. In this post, we’ll delve into the pros and cons of Google Ads’ Recommendations algorithm so you can make a better-informed decision… Pros… READ MORE

  • Color Psychology in Web Marketing

    Marketing is both art and science and web marketing is no exception. The appearance of your website or landing page can draw a potential client into your process or send them elsewhere. Color is a major aspect and is very much a part of your image and branding. You want to select a color that… READ MORE

  • 6 Tips for a Successful Facebook Ad Campaign

    In the past 2 years Facebook Ads quickly became one of the top advertising platforms. The fact that you have access to such a wide variety of targeting options (such as interest, location, workplace, education, age & marital status) makes Facebook a very attractive medium for advertisers. Also, Facebook Ads is really easy to get into. Its… READ MORE

  • Facebook Ads vs Google Ads (Adwords)

    It’s no secret that Google Adwords and Facebook Ads are the 2 most popular advertising platforms at the moment (in terms of PPC at least). Many bloggers and marketers have been comparing… READ MORE