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Category: Advanced SEO Techniques

  • 5 Must-Know On-page SEO Trends for 2022 to Improve Your Ranking

    As you may be aware, Google has a fairly extensive algorithm in place for their search engine results pages (or SERPs). Their formula involves several components involving on-page, off-page, and technical elements that craft the perfectly optimized page – and it’s constantly changing. In order to prevent black hat SEOs from taking advantage and using… READ MORE

  • Search Algorithms in 2020: How Google’s SEO Rules Have Changed

    Over the years, Google’s PageRank algorithm has undergone a series of changes that have fundamentally altered how we search the internet. For search engine optimization (SEO) experts and digital marketers, Google updates rock our world because they change the rules we’ve got to play by if we want our websites to rank.  Search algorithms are… READ MORE

  • The Importance of Anchor Text in Back-links

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor… READ MORE

  • Absolute Links vs. Relative Links – SEO Value

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines… READ MORE

  • Incorporation of Company Branding and SEO

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the… READ MORE