Google’s PageRank algorithm has long considered the speed at which a website loads in one’s browser to be an SEO ranking factor. In July 2018, Google’s webmasters went a step further by making page speed a ranking signal across all mobile devices as well. In other words, the faster your page loads, the better your… READ MORE

Video is becoming increasingly ingrained in our lives. Today, video marketing is poised to take over as two-third of Millennials report preferring watching videos over reading text-based advertisements from brands they like. By some accounts, video marketing results in 10 times the engagement than non-video marketing content.  If you want your digital marketing strategy to… READ MORE

Your landing page is your website’s first impression on your customers and leads. In other words, there’s little margin for error. For a landing page to hook new prospects and represent your brand in the best light, it must do more than simply look good and present a barefaced CTA.  Instead, high-converting landing pages are… READ MORE

Outbound marketing is what used to be known only as “marketing,” in that it encompasses the traditional art of broadcasting print, radio, TV, and digital ads and signage. Inbound marketing takes the opposite approach by employing strategies that help one’s business become “found” by consumers already researching and shopping in your niche or industry. Whereas… READ MORE