Over 90 percent of all webpages never generate organic traffic from Google, mostly because they haven’t acquired any backlinks. That’s not an exaggeration—in fact, over 55 percent of all content on the web doesn’t have a single backlink directing to it. Therefore, by earning backlinks you can give your content a major competitive advantage in… READ MORE

Google’s years-long effort to make the web more mobile-friendly seems, at last, to be coming to its conclusion. Beginning in July of last year, Google has made mobile-first indexing the default setting for new websites. However, by September 2020, Google plans to officially launch mobile-first indexing for the entire web. If you’re a website owner… READ MORE

Google’s PageRank algorithm has long considered the speed at which a website loads in one’s browser to be an SEO ranking factor. In July 2018, Google’s webmasters went a step further by making page speed a ranking signal across all mobile devices as well. In other words, the faster your page loads, the better your… READ MORE

Video is becoming increasingly ingrained in our lives. Today, video marketing is poised to take over as two-third of Millennials report preferring watching videos over reading text-based advertisements from brands they like. By some accounts, video marketing results in 10 times the engagement than non-video marketing content.  If you want your digital marketing strategy to… READ MORE