The CEO of the company approached us late 2009, requesting help in terms of Content Production and Social Media Marketing. The client’s main objective was to attract targeted fans/followers, improve their overall online presence and eventually increase sales and web traffic with the help of SMM and Content Sharing. At the time, they did not have any social media accounts created and their low traffic was mainly coming from Google.
We have launched highly optimized Facebook, Twitter and YouTube profiles for them. On Facebook, we have developed additional custom tabs, including an Incentive-driven Landing Page, a “Shop” Tab and an “RSS” tab. To solve the content issue, we also launched a new WordPress blog for the company, under a separate domain. Our team of content writers then started producing weekly articles on the blog. Each article was highly relevant and SEO-driven, meaning it contained the clients' targeted keywords and each keyword linked to the right corresponding page on their site. Also, each new blog post was automatically shared on their Facebook and Twitter profiles through RSS linking. We have also started a laser-targeted Facebook Ads Campaign to promote their Parental Control and Award-Winning Mobile Spy Software.
Since we have started working on this account, RXS has been noticing a constantly increasing traffic coming from social networks. In fact, Facebook & Twitter are now their main sources of traffic, along with Google. Also, the articles produced from the blog have greatly helped in their overall SEO campaign and influenced their rankings positively, pushing dozens of highly relevant keywords to the 1st page. They now rank on the 1st page for over 20 highly relevant keywords. This client reached such a success that recently, they have been mentioned on major media outlets, including CNN, CBS, NYTimes, PC World and more.