Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business owners looking to cast a wide net with their pay-per-click (PPC) advertisements.
The downside is that the Facebook advertising space is crowded. The social network recently reported (subscription required) ad revenue of $17.4 billion on the year.
“We actually generate our own successful PR campaigns for our company as a way of helping out our search engine optimization team. We use services like HARO and Qwoted to connect with journalists and it’s great, but the real lesson we learned is that as much as you need to have a plan in place, you also don’t control everything.
When you try to reach out for exposure, you don’t know who is going to feature you and who isn’t. You can try to reach a specific number of readers or target prospects, but at the end of the day your material and the content you have to offer people is what separates the haves from the have-nots.”
One of the main benefits a growing number of employees look for is the ability to work remotely or have greater flexibility in terms of work hours. "Working from home is a perk that I expect more employees to ask for in 2019," predicts Amine Rahal, founder and CEO of IronMonk.
"As a business owner, you really need to loosen the grips on employees whose physical presence is not required to conduct their work," he says. "We have noticed increased performance and motivation from staff members since we implemented our remote work policy five years ago, and we plan to keep this policy in 2019."
Getting a lot of people to like your Facebook page can be gratifying, but losing their loyalty can be equally devastating. You're usually left thinking "what did I do wrong, was it something I said?" That's if you're keeping track of your fan numbers close enough!
This is the unsettling reality for many companies and independent pages who are struggling to find ways to retain fans after enjoying an initial boost of popularity. So what is causing your fans to hit the infamous unlike button, and what can you do to stop more fans from doing so?
There’s a difference between skills and experience: It’s the divide between what you can do and what you’ve already done. Recruiters want to see the latter, and industry-specific keywords that reflect that experience. So even if you’re applying for a position that would definitely require you to use programs like Word and PowerPoint, it’s better to give specific examples of how you used the programs, instead of just ticking them off.
“If I’m hiring for an admin assistant or data entry position, I prefer to see things like how many words per minute you can type, or examples of content you wrote … such as official company letterheads or ebooks,” says Amine Rahal, founder of the digital marketing firm IronMonk.
Since Google launched their Penguin update on April 24th, millions of websites have been falling down the rankings like losing soldiers in the battlefield! Google has been cracking down on "spammy" websites like never before.
This update has indeed been very effective at knocking down spam sites, but many believe that some legit sites have also wrongfully been hit and have voiced their opinions on Google's forums and social media outlets. Google's Search Quality team listened and has set up a form that webmasters can use to notify Google that the Penguin has been unfair to them.