Niche Strategy Ideas for Covid-19 Content Marketing: Here’s What Your Readers Want

Amid the ongoing global pandemic, we’re all a little more stressed than normal. Everyone, regardless of your job or industry, has been affected by the outbreak of Covid-19 caused by the SARS-CoV2 coronavirus. 

With more time spent glued to your desk and devices, you’ve probably noticed an influx of content related to Covid-19 since March. Now more than ever, people are turning to content creators to find new information to stay abreast of the situation and help them navigate the many lifestyle changes that have become necessary in these unprecedented times.

For marketers and content creators, this a golden opportunity to create content that appeals to an audience seeking for guidance or simply looking for a distraction. Luckily for you, I’ve put together a list of in-demand niche strategy examples for content related to Covid-19. Exploring these content ideas can help you maximize your engagement during the pandemic.

1. Working From Home 

In March, millions of people around the world switched to a work from home (WFH) model. In fact, 62% of the U.S. workforce switched to a WFH arrangement. However, very few have extensive real-world experience with working from home. That’s why so many people are searching for guidance and helpful tips and tricks to maximize their productivity while working remotely. 

Source: TalentLyft

To help get the ball rolling, I’ve listed a handful of blog article titles, infographic topics, or video content ideas that relate to the WFH theme:

  • How to Optimize Your Daily Schedule to Maximize Productivity
  • Our Top Tips for Taking Your Zoom Presentations to the Next Level
  • How to Stay Focused While Working from Home
  • How to Support Your Employees Working from Home
  • Zoom Calls Lagging? Here’s How to Boost Your Internet Speed at Home

2. Working (Out) From Home 

Offices aren’t the only places closed during the pandemic—gyms and fitness centers are, too. That’s why publishing and promoting content related to working out from home has quickly become a leading niche strategy during Covid-19. Right now, countless gym rats, fitness junkies, and health enthusiasts are dying to break a little sweat from the comfort of their own homes.

If you’re a health, fitness, or wellness-inspired content marketer, consider pivoting toward content that promotes unique or inventive ways to work out from home. Bonus points if you can promote fitness content that doesn’t involve workout equipment since the U.S. is currently experiencing a supply shortage for everything from kettlebells to treadmills. 

Below are some of the best content topics that you can integrate as part of your niche strategy within the health and fitness domain:

  • The Best Full Body Quarantine Home Workout in 30 Minutes
  • 21-Day Quarantine Workout Plan
  • Prison-Style Exercises and Workouts That You Can Do Anywhere
  • Lockdown Meal Prep: How to Stay On Top of Your Diet During Quarantine
  • Our Top 10 Best Supplements for Home Workouts

3. Remote Connections and Events

With weddings, bridal showers, birthday parties, and religious gatherings restricted in many parts of the world, the demand has never been higher for remote events and socializing. This niche domain is an excellent option for those wanting to capitalize on affiliate marketing opportunities because you can review technical equipment used for throwing virtual events such as mixers, routers, webcams, and lav microphones.

  • How to Throw a Virtual Birthday Party
  • The Ultimate Guide to Throwing an After Work from Home Virtual Happy Hour
  • How to Plan a Virtual Event
  • Zoom Conference Calls Lagging? Here’s How to Speed Up Your Connection
  • The 7 Best Microphones and Webcams for Zoom Calls

4. Lifestyle Adjustments and Building Resolve

For those who create inbound marketing content related to lifestyle optimization, mental wellness, and productivity, now is a great time to create Covid-19 related content. With many peoples’ lifestyles and daily routines thrown out of wack by the outbreak of Covid-19 and the subsequent business closures and lockdowns, there’s a surge in demand for lifestyle-related content that promotes thriving and living well under these unprecedented conditions. 

  • How to Optimize Your Daily Routine During Quarantine
  • Can’t Go Out? Here’s How to Stay Social
  • Our Strategy for Limiting Social Media Use While You’re Stuck at Home
  • Lockdown Got You Down? Here Are 5 Proven Methods to Improve Your Mood
  • What Science Says About Building Resilience During Hard Times
  • How to Deal With Stress While in Lockdown

If you integrate these content ideas into your niche strategy, it’s crucial that you provide a brief written disclaimer stating that your advice is not a substitute for the counsel of a licensed professional. 

5. Pandemic Parenting

Millions of parents around the world are currently getting their first taste of what homeschooling is like. For many, it’s a highly stressful experience. Not only do parents often have to balance working from home with their normal parenting responsibilities, but they also have to keep their children entertained and educated too. Below, I’ve listed a handful of helpful blog topics about parenting during the Covid-19 pandemic that can integrated into your niche strategy:

  • How to Co-Parent During the Coronavirus (Covid-19)
  • How to Talk To Your Children About the Covid-19 Pandemic
  • Finding “Me-Time” While Parenting During the Pandemic: Our 5 Best Tips
  • The 10 Best Ways to Keep Your Children Occupied Without a Screen During Covid-19
  • The Best No-Mess Crafts to Keep Your Kids Busy During Lockdown

Tailor Your Niche Strategy for Content Marketing to Covid-19

Niche marketing offers many opportunities for marketers to connect with impassioned audiences that want more information surrounding the changing circumstances in the world. The niche topics explored above can be integrated into your content marketing strategy to provide helpful advice for your readers during this difficult time. 

Under such highly sensitive circumstances, it’s important that you entrust professionals with your niche strategy. To get started forming a Covid-19 niche strategy, check out our content marketing services and social media marketing services.    

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