It’s no secret to anyone, Facebook is the largest and first online social network and community. It has more than 500 million users and growing exponentially every day. With a very large number of users, many entrepreneurs are now including facebook as one of their main marketing arsenals. Many entrepreneurs now understand that using Facebook is important for maximizing online exposure connecting with potential clients.
Millions of businesses have been investing in online advertising mediums such as Google Ads, Yahoo Search Marketing and other Pay Per Click Channels, but a lot of them are now looking at Social Networks such as Facebook and Twitter for laser-targeted advertising. In fact, one great thing about Facebook is that you can choose to target specific groups or segments of the population based on the information contained in their profiles or based on their age , location, sex, interests, hobbies or personal preferences. This gives you all the flexibility you need to target your potential buyers only. If a Facebook Ads Campaign is well set up, the Conversion Rate can be much higher than what you have experienced on Google or Yahoo ads.
For example, if you want to promote Sports Summer Camps, Facebook gives you the flexibility to only target Teenagers in the US who like sports, so when you’re building your campaign, you can select your ad to appear only on those profiles who are aged between 13 and 18 years old, indicated Sports in their Interests list and are located in the United States. If you were to build a similar campaign on Google Adwords, you wouldn’t have this flexibility and your ad will appear only based on the keywords, regardless of the age or interests of the person typing.
The Importance of Split-Testing…
One of the most important things for any advertiser, regardless of which Marketing Interface you’re using, is to ensure that the advertisements you are running are the best that they can be and as eye-catchy as they could be for a potential client. Too often advertisers will launch a Facebook ad campaign and see that they just spend $100 and got little results and generalize that this must be the case for all campaigns on Facebook. The reality is that your ad campaign probably wasn’t performing well because your ad wasn’t great. The best marketers know that performance comes from testing things out.
One of the most important things to test out when you launch a Facebook Ads Campaign is the CPC vs CPM campaign types. CPC is the Cost Per Click, while CPM is the Cost Per Mille (Basically the cost for 1000 impressions). If your ad is well designed and eye-catchy enough, you might discover that the CPM model is more rewarding in the long-run as more people will notice your ad and click it, resulting in a lower CPC than if you would have used the CPC model right from the start.
Finally, if you don’t have the time/or expertise to set up your own Facebook Ad Campaigns, our Facebook Marketing Services would be the best option for you. Our team has years of experience in building and maintaining successful Facebook Ad Campaigns for all kinds of businesses, ranging from the small corner store to the large corporation.