It’s no secret that Google Adwords and Facebook Ads are the 2 most popular advertising platforms at the moment (in terms of PPC at least). Many bloggers and marketers have been comparing both these platforms since the beginning of the year to determine which one delivers the best ROI. In reality, there is no clear answer as it really depends on your niche and your target market! As you will see from this article, both these advertising platforms have their very distinct advantages, which may benefit one niche, but not necessarily the other…
Advantages of Facebook Ads
Targeting options. Being able to target profiles by age, location, martial status and interests is a major advantage. This comes in really handy for local ads. For example, if you want to promote a local event in New York City for singles over the age of 40, then Facebook Ads is definitely your best choice!
Ability to show an image within your Ad. An image is worth a thousand words! Being able to upload a small image with your ad helps to draw attention to your message.
Facebook Ad descriptions can be up to 135 characters long (while Google only lets you use up to 75 characters). More space for creativity!
Depending on the niche, Facebook Ads can be much cheaper than Google Ads. This can be explained that Google Ads has been around for much longer and thus has much more companies competing for spots on the 1st page. PPC on Google can go over $50 per click in certain niches.
Advantages of Google Ads (Adwords)
Facebook has 500 million customers. Google has the world! You obviously get a much wider reach by advertising on Google.
Google users are more likely to be looking to purchase a product/service. Facebook users are most likely there just to hang out and socialize with their friends, so they are not necessarily in a “Shopping Mood”.
Extensive reporting and monitoring tools available. Over the years Google Adwords has improved by delivering more options, functionalities and stats. It is therefore much easier to monitor and optimize your campaigns on Google Adwords.
As you can see, it is important to know your product and target audience before making a decision on which platform to use. Finally, you should know that both Google and Facebook are offering free ad vouchers (with values ranging from $50 to $100) that can be used when signing up for the first time. This way you’ll know which one gives you the best bang for your buck before investing real money in your campaign.
If you would like to know more or if you need help in managing your campaigns, you should know that we offer PPC Services for small, medium and large-scale companies. Our team has experience in managing and optimizing all kinds of budgets for various niche markets.