It is critical to monitor what is being said about your business/products/market/competitors in the social scene. We understand that it can be quite time consuming to go on each social platform one by one and search for these mentions manually. Thankfully, there are hundreds of tools online that can help you achieve this. Monitoring your niche on a daily basis is really an important part of Social Media Marketing. It will give you direct insight on what to change and how to improve. Here are some of the best free tools that you can use to track conversations/mentions on any social network, forum or blog:
This is one of the best free ways of keeping track of your brand mentions, yet surprisingly a lot of people don’t know about it. Google Alerts are email updates of the latest relevant Google results (web, news, blogs, etc.) based on your choice of query or topic. Enter the topic or brand name you wish to monitor, then click preview to see the type of results you’ll receive.
The original and best. Easy to remember and simple to use. Aside from performing a simple Twitter search about your brand, you could use more advanced search commands to discover information about competitors or simply what people are indirectly saying about you. Twittip.com has a great summary of more advanced search filters.
Great way of scanning for social backlinks to your website. Simply type in your URL and SiteMention will extract all links (and deep links) to your website. Information is gathered from Google blog search, Twitter, Friend Feed, Youtube, Myspace, Flickr, Yahoo Answers, Digg, Delicious, Furl and Reddit.
Metricly is an aggregated dashboard and analytics platform that helps businesses of all sizes track their social metrics in one place. They build their data from scanning a variety of platforms such as Google Analytics, Salesforce, Twitter, Facebook, Mailchimp, Zendesk and more.
Your one stop resource for scanning all discussion boards and forums and see what people are saying. Simply type in the keyword/brand name you would like to track, and let BoardTracker extract all the conversations.
BlogPulse is an automated trend discovery system for blogs. Blogs, a term that is short for weblogs, represent the fastest-growing medium of personal publishing and the newest method of individual expression and opinion on the Internet. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.
Socialmentions gives a great overview of how a brand or name is involved socially on the web. It searches images, videos, blogs, comments etc. It also give you useful metrics such as “strength”, “sentiment”, “passion” and “reach” so you can compare brands.